Super Bowl ads highlight agriculture

Jan 26, 2015

Seattle Seahawks and New England Patriots meet this Sunday in Arizona

By Diego Flammini,

The Super Bowl, by far, is the most lucrative sports event of the year. Millions of dollars are spent on production value to give the fans the best experience possible whether they’re at home, a local restaurant, or sitting in the stands themselves.

However, for the TV viewers, sometimes more anticipated than the game itself are the commercials that air during the game.

The infamous commercials highlight everything from websites and snacks, to agriculture.

Here are a few ads paying tribute to farms and the families that keep them running:

“Farmer” by Ram Trucks
Using Paul Harvey’s infamous 1978 “So God Made a Farmer” speech as the background, the 2014 commercial shows still images of faces of farmers, their hands, equipment, and agriculture-related pictures to pay homage to farmers as part of Ram’s “Year of the Farmer” campaign.


“Romance” by Chevy
The commercial starts off with a farmer loading a bull into a trailer on the back of his truck. As he pulls out, the song “I Believe in Miracles” starts. The commercial focuses on the bull’s journey to a sort of lover’s paradise where he is greeted by some eligible bachelorettes.


“A Mother’s Love” by Monsanto
This commercial revolves around the importance of mothers in rural and urban settings, emphasising that throughout the day there are reminders of how much farmers contribute to daily life.

“Got Milk?” by America’s Milk Processors
Nothing is going to stop Dwayne “The Rock” Johnson from getting milk for morning cereal in this commercial. Not a kitten stuck in a tree, not a bank robbery in progress, and not even what seems to be an alien invasion.


“Gangnam Style” pistachios, by Wonderful Pistachios
Pistachio producers got to see South Korean pop sensation Psy, flanked by pistachios doing his famous dance from the “Gangnam Style” music video, encouraging people to “Crack it Gangnam Style!”

At this time last year, Forbes estimated more than 108 million viewers tuned in to the Super Bowl. With all those eyes on the screen, advertisers paid around $4 million for a 30-second commercial, and $8 million for a minute-long segment.