The video called So God Made a Dairy Farmer was launched on the first day of the two-day dairy show. It’s a new spin on the So God Made a Farmer decades-old speech written and narrated by conservative radio broadcaster Paul Harvey.
Dairy XPO team members wrote their own version of the speech and sourced original pictures for the film. Listowel, Ont. native David Carson, narrates the video. “We put the pen to paper and wrote it ourselves,” said Jordon Underhill, general manager and founder of CDX.
“We thought why not have a God Made a Farmer [video] and do our own original version,” explained Underhill. “Featuring the classic voice of David Carson who is well respected in the industry,” he said. Carson is the official voice of CDX radio ads.
The So God Made a Dairy Farmer script was recorded in a 130-year-old church in Guelph, Ont.
Underhill hopes the video will take a life of it’s own and eventually go viral online. “It was about capturing the passion of the industry,” he said.