Ontario Pork launches an online news channel

Ontario Pork launches an online news channel
Jun 08, 2023

Featured on YouTube, Ontario Pork News expects to refresh every two weeks with a new episode.

By Andrew Joseph, Farms.com

Ontario Pork is launching its own online news channel.

Ontario Pork News, aka OP News, will feature thought-provoking, human-interest stories from the people who help put food on your plate, presented in a reporting style akin to TV news programs.

“Across Ontario, there are thousands of people who each day put in an incredible amount of hard work to feed Ontario and the world,” said John de Bruyn, Chair of the Ontario Pork Board of Directors. “We want to share these stories and celebrate these people. Ontario Pork News will be that conduit for us to tell the positive stories happening across the industry.”

From farmers to butchers, chefs to restaurant owners, truckers to veterinarians, and nutritionists to processors, it is expected that OP News will follow the outstanding work of the people who are not only feeding Ontario but also the world.

Each story will be posted on Ontario Pork’s newly created YouTube channel, https://www.youtube.com/@ontarioporknews, with a new video posted every two weeks.

“There are so many misconceptions about agriculture floating around, and there really isn’t a countering voice,” said Steff Lebrocq, Meat Manager at Market Fresh in Guelph. “With so many jobs in agriculture available, I believe Ontario Pork News will be a great way to showcase the many great professions in agriculture while highlighting all of the positive contributions of the agricultural industry.”

Whether it's a focus on successful farming operations, ensuring healthy animals and safe food, fostering a sustainable environment, or building strong communities and people, Ontario Pork News is dedicated to sharing positive and informative stories from the numerous people and their families who are feeding our communities.

Ultimately, Ontario Pork News wants to help shine a positive light on the agriculture community while at the same time providing a voice to the swine supply chain heroes.

The first news story will feature a pork farming family from Lambton County who recently experienced the loss of their son. Through this loss, the Bergsma family has created a mental health charity and is hoping to turn their tragedy into a triumph for others.

“We are incredibly grateful to Ontario Pork for taking so much interest and providing support for our Three Oaks Cabin project,” said Al and Diane Bergsma, Lambton County pork producers. “Being able to share our story, although difficult, does provide some cathartic relief.  We hope this exposure will help cultivate recognition of the necessity to care for our mental well-being and promote awareness for our respite cabin and mental health resources.”

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