Kubota expands veteran support with new partnership

Boot campaign joins forces with Kubota for veteran aid

Recently Kubota Tractor Corporation unveiled a new partnership with the Boot Campaign, aimed at bolstering support for veterans and military families. This collaboration begins on Veterans Day and continues into Military Appreciation Month in May 2025, featuring a suite of activities to enhance awareness and fundraising.

Originally launched in 2015, Kubota’s “Geared to Give” program, in collaboration with the Farmer Veteran Coalition, supported veterans entering the farming sector. Now, marking the program’s 10th anniversary, Kubota is broadening its outreach with the Boot Campaign to assist a wider range of veterans beyond agricultural pursuits.

"Our expanded ‘Geared to Give’ program will continue to support veterans in more significant ways, thanks to our partnership with Boot Campaign," said Alex Woods, Senior Vice President of Kubota and a veteran himself.

Activities planned include dealer-driven fundraisers and the sale of boots and T-shirts under Boot Campaign’s initiatives “Lace Up, America” and “You Matter.” These efforts aim to generate funds for the personalized care programs offered by Boot Campaign, directly benefiting veterans and their families.

Shelly Kirkland, CEO of Boot Campaign, emphasizes, "Partnering with Kubota gives Americans another way to honor the stories of those who served, while also supporting veterans seeking care and treatment through our individualized programs."

Announced at the Kubota Connect 2024 dealers’ conference, this partnership represents a significant step in providing year-round support to veterans, enhancing their quality of life after service.

Photo Credit: farmer-veteran-coalition