Company also opened its new Event Centre
By Diego Flammini, Farms.com
If someone at Canada’s Outdoor Farm show wants to meet at “the cube”, chances are they’re talking about Kubota’s new Event Centre, the company’s permanent residence on the grounds of the farm show.
The building, which sticks out due to its bright orange cube, will be used for various Kubota applications.
“It doesn’t matter if it’s a vehicle dealership or tractor dealership, they always have that one element that’s the same everywhere you go,” said Rob Allison, National Marketing Manager for Kubota. “Kubota is trying to build that into new dealer builds and innovations.
“Our plan is to use the centre for training purposes for our dealers, special events for our customers and make it available to our dealers to do their own special events here,” Allison said. “We’ve got a long list of things that we can use the building for aside from just the show.”
In addition to opening the new Kubota Event Centre, the company also announced the launch of its new M7 Series tractors.