By: Farms.com
In an innovative push to transform how Canadians view and consume turkey, renowned Chef Chuck Hughes has teamed up with Think Turkey in their latest campaign, 'Do It More Often.' Launched this spring, the campaign seeks to entice Canadian families to integrate turkey into their meals not just during the festive season but all year round.
Over six weeks, this spirited campaign will roll out across various digital platforms, including social media and connected TV. Through a series of concise 15-second videos, both English and French-speaking Canadians will be introduced to the versatility of turkey. These spots, designed to be as informative as they are entertaining, leverage a mix of humor and culinary expertise to engage viewers.
Behind this initiative is the belief in turkey's potential as a nutritious and flexible option for daily meals. From morning breakfast to night-time dinners, turkey can be incorporated into a wide array of dishes, including tacos, meatballs, and sheet pan dinners.