Developing this product comes from listening to customer feedback.
Producers indicate they want functional and practical technology, Brennan said.
“Every day I hear a farmer say they want something easy to use,” he said. “But they also want some feature sets that weren’t available not that long ago. So it’s our job to provide our customers with the features they want and in a way they can use these features as easy as possible.”
Farmers using Case IH equipment and technology including the AFS Pro 1200 display can take advantage of customizable options.
There are six user-defined windows a grower can lay out in any fashion, Brennan said.
“What is new is (a farmer) can take one of those windows that controls some function on the planter, and I can slide those into other customizable screens,” he said. “Think about your (smartphone) where you might have all your mapping apps in one folder. What we’re doing works the same way.