Canada strengthens ag trade in Indo Pacific

Minister MacDonald leads productive Southeast Asia mission

The Honourable Heath MacDonald, Minister of Agriculture and Agri-Food, has concluded a seven-day trade mission to Indonesia, Singapore, and the Philippines, three key markets within the Indo-Pacific region. These countries already account for over a quarter of Canada’s agricultural exports, with significant potential for further growth. 

Canadian industry representatives joined the Minister, including Cereals Canada, Soy Canada, Protein Industries Canada, Canada Beef, Pulse Canada, the Canadian Pork Council, and the Canadian Cattle Association. The mission aimed to boost trade, enhance cooperation in research, innovation, and food safety, and promote the Canada Brand globally. 

Minister MacDonald met with senior officials such as Indonesia’s Minister of Agriculture Andi Amran Sulaiman, Singapore’s Minister for Sustainability and Environment Grace Fu Hai Yein, and the Philippines’ Secretary of Agriculture Francisco Tiu Laurel Jr. He also participated in the World Food Expo in the Philippines, connecting Canadian exhibitors with local buyers. 

"The Indo-Pacific holds tremendous potential for Canada's pulse sector, which is why Pulse Canada was a leading advocate for the creation of the Indo-Pacific Agriculture and Agri-Food Office. Pulse Canada has been working for years to diversify markets in the Indo-Pacific and unlock new opportunities for Canadian pulse growers, processors, and exporters, and we are pleased to see the federal government placing a stronger focus on this region and aligning with industry efforts to build long-term, sustainable trade relationships," said Julianne Curran, Vice President, Market Innovation, Pulse Canada. 

Stakeholders praised the mission’s impact. Representatives from cereals, soy, plant-based protein, beef, pork, and pulses emphasized the Indo-Pacific Agriculture and Agri-Food Office’s role in supporting trade relationships, market diversification, and long-term business opportunities. 

"We were thrilled to join the Minister for his first-ever visit to the ASEAN region. As a supporter of the Indo-Pacific Agricultural and Agri-Food Office and of diversifying our trading relationships, the Canadian Pork Council appreciated the wonderful conversations we had with local producers and buyers,” shared René Roy, Chair, Canadian Pork Council. “We look forward to continuing these relationships as we help bring the world's best pork, Canadian pork, to markets around the world." 

"It has been an honour to participate in my first international trip as President of the Canadian Cattle Association. The mission has provided excellent opportunities to grow relationships in three priority Southeast Asian markets along with the Minister of Agriculture and Agri-Food. Canadian beef producers appreciate every opportunity to diversify and gain new markets and opportunities for our nutritious and sustainable Canadian beef products. We are excited for the growth potential in the Indo-Pacific region at large, where Canadian beef is valued for our high-quality, safe product," said Tyler Fulton, President, Canadian Cattle Association. 

The visit reaffirmed Canada’s commitment to reliable partnerships and competitive access in global markets. By deepening relationships in fast-growing regions, Canadian farmers and processors are positioned to benefit from expanded exports and stronger market presence. 

Photo Credit: AAFC