A big feature for the show that is set to debut in 2021 is Launchpad.
“If you were to think of an Apple launch or a Tesla launch, (for example, it would have) high-quality video production, high-quality light production and high-quality camera production,” Reid explained. Show organizers are planning something similar with their Launchpad.
In 2021, Launchpad at Canada’s Farm Show will feature three segments: panels of leading experts, keynote speakers and new product launches. People can tune into each segment in-person or virtually. The goal is to bring fresh, innovative products and forward-thinking speakers to show attendees.
“Launchpad’s timing could not have been better, given the fact that we were ready to go in 2020. I think, in 2021, (virtual and in-person events are) going to be the way we do business,” said Reid.
All presentations and panels will be edited, and the individuals and businesses involved can get a copy to share, said Reid.
Organizers for the 2021 show are also working with Alpha Bull Inc. and Professional Bull Riders (PBR) on bringing an agri-sport type event to the show, said Reid.
“We expect that our guests will see a pretty fun experience around a joint venture between Alpha Bull and PBR,” he said.
The 2021 show is set for June 15 to 17 and one ticket will allow you entry for the whole week.