“To make a splash we wanted to make something that would stand out,” said Sergio Correia on Thursday. Correia is marketing and product manager with McCormick.
“We are building 50 limited-edition black CVT tractors as a way of saying we’re on the market.”
How have farmers reacted to the black tractor?
“I’ve heard people call it a sexy tractor, which isn’t something you often hear about the equipment itself.”
The black tractor will come in two configurations – the X7.450 which comes equipped with 140 horsepower, and the X7.670, which gives farmers 175 horsepower.
Other features include a data screen manager terminal in the armrest, a flanged rear axle with 4-speed PTO system, a deluxe leather air-suspended seat and a 4wd front axle with automatic 4-wheel braking.
With so many farmers implementing precision agriculture into their operations, Correia said the tractor is well-equipped to communicate with various pieces of equipment.
“Anything that’s ISOBUS is plug and play,” he said.