"Our Government remains committed to supporting the agricultural sector through strategic investments to grow markets both nationally and internationally,” Minister Ritz said in a release. “This investment will help the dairy and small ruminant genetics industry open up new global markets and promote Canadian products to ensure the long-term sustainability of the industry."
Funds are earmarked to aid with promotion, training and educational materials which will be created by the CLGA. The not-for-profit trade association has a membership of about 70 livestock organizations and has a presence in 100 countries worldwide. In this case, CLGA will represent the dairy, goat and sheep sectors to identify creative ways to market Canadian genetics from that of competitors. CLGA is tasks with focusing on 45 different markets.

(Contributed photo by Jennifer MacTavish: Jillian Craig, Ontario Sheep Marketing Agency (OSMA), Minister Gerry Ritz, Michael Hall CLGA, and Gary Fox OSMA Director enjoying lamb kabobs).