AGCO launches the Fendt lodge as premier Agri-Hub

By Farms.com

On May 1, 2024, AGCO Corporation proudly announced the opening of The Fendt Lodge in Jackson, Minnesota. This new facility stands as the centerpiece for Fendt’s operations in North America, enhancing AGCO’s role in agricultural innovation.

The 16,000-square-foot customer experience center is equipped with interactive displays, a history center of the Fendt brand, and a test track for driving Fendt equipment. Its architecture reflects the grandeur of a traditional Midwestern Lake lodge, complete with modern amenities tailored for business and educational purposes.

The launch events spanned two days, starting with an insider preview that brought together long-time Fendt customers, dealers, and employees. The official ribbon-cutting ceremony drew a diverse crowd, including dignitaries and AGCO’s top executives, who all witnessed the unveiling of this significant investment in North American agriculture.

Joe DiPietro, Vice President for Fendt North America, emphasized the Lodge’s role in showcasing farmer-focused solutions and providing educational opportunities. The facility is set to host numerous activities including dealer training, brand celebrations, and product introductions.

As a hub for agricultural education and innovation, The Fendt Lodge invites farmers, students, and industry professionals to explore advanced farming technologies and gain insights into AGCO’s manufacturing prowess. It’s a place where the agricultural community can gather to learn, share, and grow together in the evolving landscape of modern farming.