Mental Health Support Stickers: Co-branded stickers equipped with QR codes will link farmers to instant local mental health resources.
Mental Health Workshops and Training: These sessions will raise awareness, address challenges, and provide farmers with tools to manage stress and improve overall mental well-being.
Megz Reynolds, Executive Director of Do More Agriculture, expressed enthusiasm about the partnership: "The AGCO Agriculture Foundation's commitment to supporting mental health initiatives aligns perfectly with our mission, enabling us to expand our reach and provide critical resources to even more farmers in need of mental health support."
The partnership follows AGCO's recent collaboration with Rural Aid to support farmers' mental health in Australia, further showcasing AGCO's global commitment to farmer well-being.
About the Organizations:
AGCO Corporation is a global leader in agricultural machinery and precision ag technology, delivering value to farmers through brands like Fendt®, GSI®, Massey Ferguson®, PTx, and Valtra®. With net sales of approximately $14.4 billion in 2023, AGCO is dedicated to helping farmers sustainably feed the world.
AGCO Agriculture Foundation was founded in 2018 with a vision to prevent and relieve hunger through sustainable agricultural development. It supports programs that enhance food security and build agricultural infrastructure in marginalized communities.
The Do More Agriculture Foundation is the national voice for mental health in Canadian agriculture, advocating for a culture where all are encouraged to prioritize their mental well-being.
For more information about these organizations and their initiatives, visit AGCO Agriculture Foundation and The Do More Agriculture Foundation.